Direct mail is reliable and measurable.
You probably think direct mail is old school. That it’s not effective. That it ends up in the trash. Guess what? Wrong.
Direct mail still works.
In fact, direct mail is arguably more effective than digital advertising. Because it gets your brand and message into your customers’ hands. It builds familiarity and brand recognition.
And the data shows that over time, consumers are more likely to respond to your offers and products if they are familiar with your company.
In addition, unlike many other forms of messaging, direct mail is measurable. Direct mail produces valuable data that can translate into even more successful, targeted campaigns.
And, boy, do we know direct mail.
Our company started 45 years ago as a small mail-sorting business. Literally sorting envelopes into zip code boxes for the post office. We’ve learned a lot over the years. We know what works, what doesn’t and how to save you a bundle on postage.